You don't need a degree in mixology to make a Jose Cuervo (pre-mixed) Authentic Margarita. Just ice. 
Videos will post on social media to show just how easy Jose Cuervo Authentic Margarita is to prepare, compared to your regular mix cocktail. 
Social posts will run on Instagram, showcasing that ice is really the only essential part with Jose Cuervo Authentic Margarita. 
Promotional gear will be passed out during spring/summer music festivals. 
Copywriters: Neil Shaak & Ryan Constance