Soundcloud is losing market share. They need to remind the world what they're about. Best way to do that? Show the people making the freshest music that this is where they'll get heard. 
Out of home ads play off Soundcloud's social buttons and challenges musicians to upload.
A beat-making web app for Instagram users. Anyone can make a beat and Soundcloud will champion their creation on @soundcloudnoisemaker.
Soundcloud's story features the hottest beats of the day. Users swipe up to enter NoiseMaker.
Reign is a 24/7 digital station. The focus is on ‘Who’s Reigning’, a segment that features the most played tracks uploaded that week, giving every musician an opportunity to get heard.
Copywriters: Shevek Anandan