Background
Known for its bold personality and playful approach to oral care, hello wanted to take its brand beyond the bathroom shelf. Halloween presented the perfect opportunity to connect with audiences through entertainment and culture.
Known for its bold personality and playful approach to oral care, hello wanted to take its brand beyond the bathroom shelf. Halloween presented the perfect opportunity to connect with audiences through entertainment and culture.
Challenge
How could we make a toothpaste brand feel like a natural part of Halloween entertainment while standing out in a category dominated by traditional product messaging?
How could we make a toothpaste brand feel like a natural part of Halloween entertainment while standing out in a category dominated by traditional product messaging?
Insight
Halloween is all about embracing the unexpected. For a brand that finds fun in the everyday, even the spookiest season presents an opportunity to make people smile.
Halloween is all about embracing the unexpected. For a brand that finds fun in the everyday, even the spookiest season presents an opportunity to make people smile.
Solution
We brought the playful spirit of hello into the world of Halloween entertainment with "hello, Halloween Flicks." Inspired by the charm and theatrics of spooky cinema, we created a whimsical campaign featuring custom video, photography, and stop-motion animation. The creative came to life across Fire TV, Amazon, and social, transforming a seasonal celebration into a memorable brand experience.
We brought the playful spirit of hello into the world of Halloween entertainment with "hello, Halloween Flicks." Inspired by the charm and theatrics of spooky cinema, we created a whimsical campaign featuring custom video, photography, and stop-motion animation. The creative came to life across Fire TV, Amazon, and social, transforming a seasonal celebration into a memorable brand experience.
