Background
Hasbro partnered with Amazon to reimagine how families and educators discover Play-Doh, transforming a traditional shopping experience into a destination that inspires creativity and learning.
Hasbro partnered with Amazon to reimagine how families and educators discover Play-Doh, transforming a traditional shopping experience into a destination that inspires creativity and learning.
Challenge
How could we demonstrate Play-Doh's educational value beyond creative play while giving parents and teachers an engaging, accessible way to incorporate hands-on learning into everyday activities?
How could we demonstrate Play-Doh's educational value beyond creative play while giving parents and teachers an engaging, accessible way to incorporate hands-on learning into everyday activities?
Insight
Children learn best when curiosity leads the way. But with growing pressure to prioritize structured education, the power of play is often overlooked. What if imagination and learning could go hand in hand?
Children learn best when curiosity leads the way. But with growing pressure to prioritize structured education, the power of play is often overlooked. What if imagination and learning could go hand in hand?
Solution
We created "Play-Doh Learning Lab," an interactive educational hub that brought learning and imagination together. Through downloadable activities, educational resources, and curated product collections, we transformed shopping into an opportunity for discovery. The experience evolved through seasonal moments and expanded beyond the screen with a first-to-market Amazon Locker activation, allowing customers to send free Play-Doh gift boxes to teachers nationwide.
We created "Play-Doh Learning Lab," an interactive educational hub that brought learning and imagination together. Through downloadable activities, educational resources, and curated product collections, we transformed shopping into an opportunity for discovery. The experience evolved through seasonal moments and expanded beyond the screen with a first-to-market Amazon Locker activation, allowing customers to send free Play-Doh gift boxes to teachers nationwide.
Voice of Client 💬
"This looks amazing!! We appreciate all of the partnership to get this activation live. Excited to spread the word about Play-Doh in the classroom." -Allison Miller, Senior Manager