Background
Warner Bros. partnered with Amazon to build excitement for The Cat in the Hat, bringing the beloved Dr. Seuss character to a new generation of fans while reconnecting nostalgic adults with the magic of childhood.
Warner Bros. partnered with Amazon to build excitement for The Cat in the Hat, bringing the beloved Dr. Seuss character to a new generation of fans while reconnecting nostalgic adults with the magic of childhood.
Challenge
How could we capture the film's whimsical, unpredictable energy and turn everyday digital experiences into playful moments that drive excitement and movie ticket sales?
How could we capture the film's whimsical, unpredictable energy and turn everyday digital experiences into playful moments that drive excitement and movie ticket sales?
Insight
Growing up often means leaving behind the carefree imagination of childhood. But fun doesn't have an age limit. Sometimes, all it takes is a little unexpected chaos to remind us how good it feels to let loose.
Growing up often means leaving behind the carefree imagination of childhood. But fun doesn't have an age limit. Sometimes, all it takes is a little unexpected chaos to remind us how good it feels to let loose.
Solution
We created "Open to Fun," an interactive campaign that unleashed the Cat and his mischievous Things across Amazon. From a custom mini-game and playful Alexa interactions voiced by Bill Hader to creator-led Twitch livestreams, each experience invited audiences to embrace the unexpected. A central destination connected the fun, bringing fans closer to the film and making it easy to explore the trailer, discover merchandise, and purchase tickets.
We created "Open to Fun," an interactive campaign that unleashed the Cat and his mischievous Things across Amazon. From a custom mini-game and playful Alexa interactions voiced by Bill Hader to creator-led Twitch livestreams, each experience invited audiences to embrace the unexpected. A central destination connected the fun, bringing fans closer to the film and making it easy to explore the trailer, discover merchandise, and purchase tickets.
