Background
Universal Pictures partnered with Amazon to introduce The Wild Robot, an animated adventure exploring the unexpected connection between technology, nature, and what it means to belong.
Universal Pictures partnered with Amazon to introduce The Wild Robot, an animated adventure exploring the unexpected connection between technology, nature, and what it means to belong.
Challenge
How could we introduce a new animated film to audiences unfamiliar with the story while capturing the emotion, wonder, and visual beauty that make it unique?
How could we introduce a new animated film to audiences unfamiliar with the story while capturing the emotion, wonder, and visual beauty that make it unique?
Insight
Sometimes, discovering where we belong means stepping outside what we were made to do. Roz's journey from machine to unlikely caretaker reminds us that our purpose isn't always defined by our programming.
Sometimes, discovering where we belong means stepping outside what we were made to do. Roz's journey from machine to unlikely caretaker reminds us that our purpose isn't always defined by our programming.
Solution
We created "Roz to the Occasion," an immersive Fire TV experience that brought the film's world to life through watercolor-inspired visuals and interactive storytelling. Blending technology with the beauty of nature, the experience invited audiences to explore Roz's journey through exclusive behind-the-scenes content, filmmaker insights, and interactive features, turning movie discovery into a deeper connection with the story.
We created "Roz to the Occasion," an immersive Fire TV experience that brought the film's world to life through watercolor-inspired visuals and interactive storytelling. Blending technology with the beauty of nature, the experience invited audiences to explore Roz's journey through exclusive behind-the-scenes content, filmmaker insights, and interactive features, turning movie discovery into a deeper connection with the story.
